What is Digital Marketing ?

Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.

It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.

Online Digital Marketing Summary

The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here for the sake of completeness.

The 7 big categories of online marketing are:

• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Content marketing
• Social Media Marketing (SMM)
• Pay-per-click advertising (PPC)
• Affiliate marketing
• Email marketing

Digital Marketing Conclusion

That’s the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gain success, even today.

Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing.

Employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket in the meantime, as well as diversify your lead generation beyond social media, content marketing, and the like.

Plus the offline and online worlds are colliding. Traditional devices such as fridges, ovens, and even billboards will all be modernized to leverage digital media.

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