Top 5 Google Algorithms Related To SEO

 Have you ever wondered why Google is such a popular search engine in so many search engines, how people all over the world give importance to Google, the reason for this is that whenever a person types anything in Google or searches for any information, then Google shows us the related results right away. So now the question comes that in so many available data, how does Google know what is the related result of the user's search? And how does Google's search engine provide us related information? So the reason for this is Google's algorithms. So let's know about those algorithms.

What is  Google Algorithm?

Google's algorithms are a complex system in a way, or we can say that there is a design according to which Google finds its user from so much data and gives relevant results.

Friends, if we want to understand it better, then we should first understand the working of the search engine, friends, there is a lot of data lying on the internet, and to scan that data, the search engine has a robot which we call crawler or spider. So Google's crawler crawls all that data, reads it well, and stores it in its local server, then Google's indexer from that local server divides it into different parts and stores it in its main server. Whenever the user's query comes on that main server, according to it, different websites, images, videos, and data related to that query are provided to the user, and where this data is shown it is called SERP (Search Engine Result Page). So in this process, the work of algorithms is that after indexing, our data is shown in the best way according to the user's query so that he gets the relevant result, the work that happens in between is done by Google's algorithm.

So being SEO experts, it is our job to understand those algorithms, according to them, we bring changes to our website so that our website ranks higher whenever any query related to our business is searched.

This simply means that Google algorithms are important for website ranking.

 how many algorithms are there?-

Friends, Google has a lot of algorithms and it keeps on updating, but when Google makes some changes in its algorithms, then that change is so small that we do not know, but sometimes there are big changes, so we can see those big changes which will help a lot in creating your digital marketing strategy. We will talk about the major top 5 google algorithms. 

1. Panda -                  

 Panda Algorithm, which came in February 2011, made a big change in the search ranking, in fact, before the arrival of this algorithm, duplicate content was being done by different websites, many websites started copying content from here and there, with this thin content was also being used a lot, thin content means that content which has no value. After the Panda algorithm came, it asked to remove thin content and duplicate content, along with this, if over keyword stuffing or repetition of keywords has been done on any website, then it will rank such website down and  If you do this type of mistake too much, your website can also be blocked.

What can we do to make our website good for pandas algorithm -

• Do not use duplicate content.
• Writing quality content.
• Do not overuse keywords

2. Penguin -              

 The Penguin algorithm is an algorithm that came out in 2012 but its exact form came to the fore after its implementation in 2015. So before the advent of this algorithm, people started creating a lot of backlinks. Backlink means when you create links of your website on different websites, then it is called a backlink. The Penguin Algorithm said to remove this type of link spamming, that is, the website which is creating backlinks incorrectly, those websites are down-ranked.

What can we do to make our website good for the penguin algorithm -

• Create quality backlinks.
• Build backlinks on high authority domains.    

3. Hummingbird -         

 The hummingbird algorithm is an algorithm that came out in 2013, the hummingbird algorithm focuses on understanding the actual meaning behind a search query, rather than the individual words within it. This algorithm down-ranks those websites that do keyword stuffing, uses a large number of keywords, due to this, when the user queries, the result is accordingly, but due to the presence of more keywords, the user's experience becomes worse.

What can we do to make our website good for hummingbird algorithm -

• Keyword stuffing should not be done much.
• You should check the keyword density from time to time.
• And should write quality content.

4. Rankbrain -                   

    Friends, now we will talk about a very important algorithm of Google, whose name is Rank Brain, Rank Brain is algorithm that came in 2015, Google also says about it that rank brain is a very important algorithm. The purpose of this algorithm was that Google should reach the relevant results to its users. This algorithm wanted that we should also write relevant content according to the keywords we write and that content should also be according to the user intent, in simple language, this algorithm wants us to give the right information about our content to Google. So that Google can reach the correct information even to its users. It was only after the introduction of this algorithm that the user intent keyword started happening to him. Along with this, this algorithm says that if you have related content on your social media platform as well, then you should also give your social media information on your website, which will have a good effect on your ranking.

What can we do to make our website good for the rankbrain algorithm -

• Write relevant content according to the keywords.

5. Page Experience update ( latest google algorithm update ) -

                                            

Now we will talk about the algorithm or update that came in 2021. In this, Google focuses on the fact that whenever the user visits a website, how his user experience remains. We can say that in this update, Google has told us that any website which has a good user experience, ie, the website has good load time, stable pages, quality content, and relevant content, then I will keep that page on higher ranking.

So friends, according to this the importance of technical SEO has also increased.

What can we do to make our website good for this update - 

• Work on your technical SEO.

So, friends, this was our top 5 algorithm, by the way, a lot of algorithms and updates have come, we have taken these main algorithms in the top 5 which is very important to know. If you think that there is an important algorithm other than these, then please tell me in the comment section below. 

            

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